{"id":1586945,"date":"2026-04-08T14:54:37","date_gmt":"2026-04-08T18:54:37","guid":{"rendered":"https:\/\/www.essence.com\/?post_type=article&#038;p=1586945"},"modified":"2026-04-08T15:44:25","modified_gmt":"2026-04-08T19:44:25","slug":"black-heart-association","status":"publish","type":"article","link":"https:\/\/www.essence.com\/lifestyle\/health-wellness\/black-heart-association\/","title":{"rendered":"Black Heart Association Hits The Road With Heart Health Initiative, Stopping At SXSW 2026"},"content":{"rendered":"\n\n\n\n\n<div class=\"article__media narrow\">\n\t<div class=\"common-article-sec first-sec\" data-hash=\"\" data-post-id=\"1586945\">\n\t\t<!-- image -->\n\t\t<div class=\"d-flex\">\n\t\t\t<div class=\"picture \">\n\t\t\t\t\t\t\t\t\t\t\t<figure class=\"hero-img\"><picture><source srcset=\"https:\/\/media.essence.com\/vxcjywbwpa\/uploads\/2026\/04\/A4936C43-04E2-4476-8980-6D899327265D_1_105_c-1200x900.jpeg?width=1200 1x, 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c0-2.777,2.194-5.464,5.933-5.464c3.23,0,5.49,2.108,5.49,5.122c0,3.407-1.794,5.768-4.13,5.768c-1.291,0-2.257-1.021-1.948-2.277 c0.372-1.495,1.089-3.112,1.089-4.191c0-0.967-0.542-1.775-1.663-1.775c-1.319,0-2.379,1.309-2.379,3.059 c0,1.115,0.394,1.869,0.394,1.869s-1.302,5.279-1.54,6.261c-0.405,1.666,0.053,4.368,0.094,4.604 c0.021,0.126,0.167,0.169,0.25,0.063c0.129-0.165,1.699-2.419,2.142-4.051c0.158-0.59,0.817-2.995,0.817-2.995 c0.43,0.784,1.681,1.446,3.013,1.446c3.963,0,6.822-3.494,6.822-7.833C20.394,5.112,16.849,2,12.289,2\"><\/path><\/svg>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<figcaption>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n\t<div class=\"article__meta\">\n\t\t<div class=\"article__meta-avatar\">\n\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=https://www.essence.com/"https:////secure.gravatar.com//avatar//?s=96&amp;d=mm&amp;r=g\%22 alt=\"\" width=\"78\"\n\t\t\t\t\theight=\"78\"\/>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"article__meta-content\">\n\t\t\t<span class=\"byline\"><span class=\"author vcard\">By <a class=\"url fn n\" href=https://www.essence.com/"https:////www.essence.com//authors//desiree-johnson///">Desiree Johnson<\/a><\/span><\/span>\t\t\t<span class=\"article__meta-sep\">&middot;<\/span>\n\t\t\t<span class=\"posted-on\"><a href=https://www.essence.com/"https:////www.essence.com//lifestyle//health-wellness//black-heart-association///" rel=\"bookmark\"><time class=\"entry-date published updated\" datetime=\"2026-04-08T15:44:25-04:00\">Updated April 8, 2026<\/time><\/a><\/span>\t\t\t\t\t<\/div>\n\t<\/div><!-- .meta-info -->\n\n\t<div class=\"icon-bar-1586945 icon-bar hide-on-mobile icon-bar--desktop\">\n\t\t\t<a href=https://www.essence.com/"https:////www.facebook.com//sharer//sharer.php?u=https:\/\/www.essence.com\/lifestyle\/health-wellness\/black-heart-association\/\%22 target=\"_blank\" 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2026&#038;body=https:\/\/www.essence.com\/lifestyle\/health-wellness\/black-heart-association\/\" target=\"_blank\" class=\"email\"><svg class=\"svg-icon\" width=\"24\" height=\"24\" aria-hidden=\"true\" role=\"img\" focusable=\"false\" viewBox=\"0 0 24 15.84\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\"><path d=\"M0 0v15.84h24V0zm1.53 13.41v-11l6.33 5.5zM12 9.5l-9.22-8h18.43zm9.22 4.83H2.78L9 8.92l3 2.59 3-2.59zm-5.08-6.41l6.33-5.5v11z\"><\/path><\/svg><\/a>\n\t\n\t<\/div>\n\t<div style=\"max-width: 600px; margin: 0 auto 2rem;\">\n\t\t<div class=\"trinity-player-wrapper\">\n\t\t\t<div class=\"trinity-tts-pb\" dir=\"ltr\" style=\"font: 12px \/ 18px Verdana, Arial; height: 80px; line-height: 80px; text-align: left; margin: 0 0 0 82px;\">\n\t\t\t\t<strong style=\"font-weight: 400\">Getting your <a href=https://www.essence.com/"////trinityaudio.ai/" style=\"color: #4b4a4a; text-decoration: none; font-weight: 700;\">Trinity Audio<\/a> player ready&#8230;<\/strong>\n\t\t\t<\/div>\n\t\t\t<div id=\"player-1586945\" ><\/div>\n\t\t\t<script data-player-id=\"1586945\" src=https://www.essence.com/"https:////trinitymedia.ai//player//trinity//2900020828//?pageURL=https%3A%2F%2Fwww.essence.com%2Flifestyle%2Fhealth-wellness%2Fblack-heart-association%2F&amp;readContentType=URL&amp;readContentConfig=%7B%22url%22%3A%22https%3A%2F%2Fwww.essence.com%2Flifestyle%2Fhealth-wellness%2Fblack-heart-association%2F%22%2C%22dataType%22%3A%22html%22%7D\%22 charset=\"UTF-8\"><\/script>\n\t\t\t<div class=\"trinityAudioPlaceholder\" style=\"width: 100%;\" ><\/div>\n\t\t<\/div>\n\t<\/div>\n\t\n\n\n<p>\u201cCan I hug you? Thank you for doing this,\u201d an impassioned young woman asks Black Heart Association co-founder <a href=\"mailto:tara@blackheartassociation.org\" target=\"_blank\" rel=\"noreferrer noopener\">Tara Robinson<\/a> before approaching her with an embrace that is filled with gratitude. She\u2019s one of hundreds of 2026 South By Southwest (SXSW) attendees who have stopped by the <a href=\"https:\/\/blackheartassociation.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">Black Heart Association<\/a> booth to step on the scale and evaluate their body composition and obtain a complimentary <a href=\"https:\/\/www.essence.com\/health-and-wellness\/3-ways-to-help-care-for-your-heart\/\">heart health screening<\/a> that provides life-saving insights.\u00a0<\/p>\n\n\n\n<p>Nestled within <a href=\"https:\/\/www.instagram.com\/shemedia\/\" target=\"_blank\" rel=\"noreferrer noopener\">SHE Media\u2019s Co-Lab Whole Life Health exhibition<\/a>, which is curated to \u201cunlock the future of health where innovation, transformation, and connection meet,\u201d Black Heart Association has curated a cozy booth designed to put attendees at ease. While other activations feature ornate swag and bombastic marketing, Black Heart staff aim to evoke comfort as they engage with attendees one-on-one and empower them through education and real-time activities to take proactive steps for their heart health.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image size-full\"><picture><source srcset=\"https:\/\/media.essence.com\/vxcjywbwpa\/uploads\/2026\/04\/6830667F-146C-4EF5-9E7F-6A39B3196EF3_1_105_c.jpeg 1x, https:\/\/media.essence.com\/vxcjywbwpa\/uploads\/2026\/04\/6830667F-146C-4EF5-9E7F-6A39B3196EF3_1_105_c.jpeg 2x\" media=\"(min-width: 16x9px)\"><source srcset=\"https:\/\/media.essence.com\/vxcjywbwpa\/uploads\/2026\/04\/6830667F-146C-4EF5-9E7F-6A39B3196EF3_1_105_c.jpeg 1x, https:\/\/media.essence.com\/vxcjywbwpa\/uploads\/2026\/04\/6830667F-146C-4EF5-9E7F-6A39B3196EF3_1_105_c.jpeg 2x\" media=\"(min-width: 3x1px)\"><source srcset=\"https:\/\/media.essence.com\/vxcjywbwpa\/uploads\/2026\/04\/6830667F-146C-4EF5-9E7F-6A39B3196EF3_1_105_c.jpeg 1x, https:\/\/media.essence.com\/vxcjywbwpa\/uploads\/2026\/04\/6830667F-146C-4EF5-9E7F-6A39B3196EF3_1_105_c.jpeg 2x\" media=\"(min-width: 3x4px)\"><source srcset=\"https:\/\/media.essence.com\/vxcjywbwpa\/uploads\/2026\/04\/6830667F-146C-4EF5-9E7F-6A39B3196EF3_1_105_c.jpeg 1x, https:\/\/media.essence.com\/vxcjywbwpa\/uploads\/2026\/04\/6830667F-146C-4EF5-9E7F-6A39B3196EF3_1_105_c.jpeg 2x\" media=\"(min-width: 4x3px)\"><source srcset=\"https:\/\/media.essence.com\/vxcjywbwpa\/uploads\/2026\/04\/6830667F-146C-4EF5-9E7F-6A39B3196EF3_1_105_c.jpeg 1x, https:\/\/media.essence.com\/vxcjywbwpa\/uploads\/2026\/04\/6830667F-146C-4EF5-9E7F-6A39B3196EF3_1_105_c.jpeg 2x\" media=\"(min-width: 1x1px)\"><source srcset=\"https:\/\/media.essence.com\/vxcjywbwpa\/uploads\/2026\/04\/6830667F-146C-4EF5-9E7F-6A39B3196EF3_1_105_c.jpeg 1x, https:\/\/media.essence.com\/vxcjywbwpa\/uploads\/2026\/04\/6830667F-146C-4EF5-9E7F-6A39B3196EF3_1_105_c.jpeg 2x\" media=\"(min-width: 3x2px)\"><source srcset=\"https:\/\/media.essence.com\/vxcjywbwpa\/uploads\/2026\/04\/6830667F-146C-4EF5-9E7F-6A39B3196EF3_1_105_c.jpeg 1x, https:\/\/media.essence.com\/vxcjywbwpa\/uploads\/2026\/04\/6830667F-146C-4EF5-9E7F-6A39B3196EF3_1_105_c.jpeg 2x\" media=\"(min-width: 2x3px)\"><source srcset=\"https:\/\/media.essence.com\/vxcjywbwpa\/uploads\/2026\/04\/6830667F-146C-4EF5-9E7F-6A39B3196EF3_1_105_c.jpeg 1x, https:\/\/media.essence.com\/vxcjywbwpa\/uploads\/2026\/04\/6830667F-146C-4EF5-9E7F-6A39B3196EF3_1_105_c.jpeg 2x\" media=\"(min-width: 136x91px)\"><source srcset=\"https:\/\/media.essence.com\/vxcjywbwpa\/uploads\/2026\/04\/6830667F-146C-4EF5-9E7F-6A39B3196EF3_1_105_c.jpeg 1x, https:\/\/media.essence.com\/vxcjywbwpa\/uploads\/2026\/04\/6830667F-146C-4EF5-9E7F-6A39B3196EF3_1_105_c.jpeg 2x\" media=\"(min-width: nonepx)\"><source srcset=\"https:\/\/media.essence.com\/vxcjywbwpa\/uploads\/2026\/04\/6830667F-146C-4EF5-9E7F-6A39B3196EF3_1_105_c.jpeg?width=800 1x, https:\/\/media.essence.com\/vxcjywbwpa\/uploads\/2026\/04\/6830667F-146C-4EF5-9E7F-6A39B3196EF3_1_105_c.jpeg?width=800 2x\" media=\"(min-width: 1440px)\"><source srcset=\"https:\/\/media.essence.com\/vxcjywbwpa\/uploads\/2026\/04\/6830667F-146C-4EF5-9E7F-6A39B3196EF3_1_105_c.jpeg?width=800 1x, https:\/\/media.essence.com\/vxcjywbwpa\/uploads\/2026\/04\/6830667F-146C-4EF5-9E7F-6A39B3196EF3_1_105_c.jpeg?width=800 2x\" media=\"(min-width: 1280px)\"><source srcset=\"https:\/\/media.essence.com\/vxcjywbwpa\/uploads\/2026\/04\/6830667F-146C-4EF5-9E7F-6A39B3196EF3_1_105_c.jpeg?width=800 1x, https:\/\/media.essence.com\/vxcjywbwpa\/uploads\/2026\/04\/6830667F-146C-4EF5-9E7F-6A39B3196EF3_1_105_c.jpeg?width=800 2x\" media=\"(min-width: 1028px)\"><source srcset=\"https:\/\/media.essence.com\/vxcjywbwpa\/uploads\/2026\/04\/6830667F-146C-4EF5-9E7F-6A39B3196EF3_1_105_c.jpeg?width=800 1x, https:\/\/media.essence.com\/vxcjywbwpa\/uploads\/2026\/04\/6830667F-146C-4EF5-9E7F-6A39B3196EF3_1_105_c.jpeg?width=800 2x\" media=\"(min-width: 768px)\"><source srcset=\"https:\/\/media.essence.com\/vxcjywbwpa\/uploads\/2026\/04\/6830667F-146C-4EF5-9E7F-6A39B3196EF3_1_105_c.jpeg?width=400 1x, https:\/\/media.essence.com\/vxcjywbwpa\/uploads\/2026\/04\/6830667F-146C-4EF5-9E7F-6A39B3196EF3_1_105_c.jpeg?width=400 2x\" media=\"(min-width: 0px)\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/media.essence.com\/vxcjywbwpa\/uploads\/2026\/04\/6830667F-146C-4EF5-9E7F-6A39B3196EF3_1_105_c.jpeg\" alt=\"Black Heart Association Hits The Road With Heart Health Initiative, Stopping At SXSW 2026\" width=\"400\" height=\"532\" \/><\/picture><\/div>\n\n\n<p>Co-founded by Tara and Frederick Robinson, Black Heart Association is a nonprofit organization dedicated to improving health outcomes for all people. Inspired by Tara\u2019s real-life experience of <a href=\"https:\/\/www.essence.com\/lifestyle\/the-making-of-a-heart-attack-doc\/\">having three heart attacks within a week<\/a>, she and her husband wanted to create an organization dedicated to advocating for minority individuals who are impacted by <a href=\"https:\/\/www.essence.com\/health-and-wellness\/solutions-heart-disease\/\">heart disease<\/a> and strokes every year. With Black Americans facing a 54% higher risk of dying from cardiovascular diseases as opposed to other races, the Robinsons united to take their mission on the road with events and initiatives that meet the needs of everyone willing to just say &#8220;yes.&#8221;<\/p>\n\n\n\n<p>Individuals ages 12 years and up can be served regardless of race, gender, identity, economic status, or sexual orientation. Black Heart Association is for everybody, and their essential health services are free to the community, ensuring support is accessible to anyone. Through their trusted bus, aptly named \u201cCardi V,\u201d they currently service Dallas, Houston, and the surrounding areas to bring life-saving health screenings directly to their audiences. They\u2019re happy and willing to meet the people wherever they are, which brings them to the bustling streets of Austin, Texas, during the weekend of March 14-15, 2026, for the city\u2019s largest annual festival, <a href=\"https:\/\/sxsw.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">SXSW<\/a>. In partnership with <em>Create to Heal<\/em>, Sundial&#8217;s community-centered wellness initiative dedicated to supporting the healing, creativity, and well-being of women and their communities, Black Heart Association is a vibrant and essential presence for attendees seeking more than festive beverages and entertainment.\u00a0<\/p>\n\n\n<div class=\"wp-block-image size-full\"><picture><source srcset=\"https:\/\/media.essence.com\/vxcjywbwpa\/uploads\/2026\/04\/A6794F29-2C1C-4BB3-B501-DC0572DD1389_1_105_c.jpeg 1x, https:\/\/media.essence.com\/vxcjywbwpa\/uploads\/2026\/04\/A6794F29-2C1C-4BB3-B501-DC0572DD1389_1_105_c.jpeg 2x\" media=\"(min-width: 16x9px)\"><source srcset=\"https:\/\/media.essence.com\/vxcjywbwpa\/uploads\/2026\/04\/A6794F29-2C1C-4BB3-B501-DC0572DD1389_1_105_c.jpeg 1x, https:\/\/media.essence.com\/vxcjywbwpa\/uploads\/2026\/04\/A6794F29-2C1C-4BB3-B501-DC0572DD1389_1_105_c.jpeg 2x\" media=\"(min-width: 3x1px)\"><source srcset=\"https:\/\/media.essence.com\/vxcjywbwpa\/uploads\/2026\/04\/A6794F29-2C1C-4BB3-B501-DC0572DD1389_1_105_c.jpeg 1x, https:\/\/media.essence.com\/vxcjywbwpa\/uploads\/2026\/04\/A6794F29-2C1C-4BB3-B501-DC0572DD1389_1_105_c.jpeg 2x\" media=\"(min-width: 3x4px)\"><source srcset=\"https:\/\/media.essence.com\/vxcjywbwpa\/uploads\/2026\/04\/A6794F29-2C1C-4BB3-B501-DC0572DD1389_1_105_c.jpeg 1x, https:\/\/media.essence.com\/vxcjywbwpa\/uploads\/2026\/04\/A6794F29-2C1C-4BB3-B501-DC0572DD1389_1_105_c.jpeg 2x\" media=\"(min-width: 4x3px)\"><source srcset=\"https:\/\/media.essence.com\/vxcjywbwpa\/uploads\/2026\/04\/A6794F29-2C1C-4BB3-B501-DC0572DD1389_1_105_c.jpeg 1x, https:\/\/media.essence.com\/vxcjywbwpa\/uploads\/2026\/04\/A6794F29-2C1C-4BB3-B501-DC0572DD1389_1_105_c.jpeg 2x\" media=\"(min-width: 1x1px)\"><source srcset=\"https:\/\/media.essence.com\/vxcjywbwpa\/uploads\/2026\/04\/A6794F29-2C1C-4BB3-B501-DC0572DD1389_1_105_c.jpeg 1x, https:\/\/media.essence.com\/vxcjywbwpa\/uploads\/2026\/04\/A6794F29-2C1C-4BB3-B501-DC0572DD1389_1_105_c.jpeg 2x\" media=\"(min-width: 3x2px)\"><source srcset=\"https:\/\/media.essence.com\/vxcjywbwpa\/uploads\/2026\/04\/A6794F29-2C1C-4BB3-B501-DC0572DD1389_1_105_c.jpeg 1x, https:\/\/media.essence.com\/vxcjywbwpa\/uploads\/2026\/04\/A6794F29-2C1C-4BB3-B501-DC0572DD1389_1_105_c.jpeg 2x\" media=\"(min-width: 2x3px)\"><source srcset=\"https:\/\/media.essence.com\/vxcjywbwpa\/uploads\/2026\/04\/A6794F29-2C1C-4BB3-B501-DC0572DD1389_1_105_c.jpeg 1x, https:\/\/media.essence.com\/vxcjywbwpa\/uploads\/2026\/04\/A6794F29-2C1C-4BB3-B501-DC0572DD1389_1_105_c.jpeg 2x\" media=\"(min-width: 136x91px)\"><source srcset=\"https:\/\/media.essence.com\/vxcjywbwpa\/uploads\/2026\/04\/A6794F29-2C1C-4BB3-B501-DC0572DD1389_1_105_c.jpeg 1x, https:\/\/media.essence.com\/vxcjywbwpa\/uploads\/2026\/04\/A6794F29-2C1C-4BB3-B501-DC0572DD1389_1_105_c.jpeg 2x\" media=\"(min-width: nonepx)\"><source srcset=\"https:\/\/media.essence.com\/vxcjywbwpa\/uploads\/2026\/04\/A6794F29-2C1C-4BB3-B501-DC0572DD1389_1_105_c.jpeg?width=800 1x, https:\/\/media.essence.com\/vxcjywbwpa\/uploads\/2026\/04\/A6794F29-2C1C-4BB3-B501-DC0572DD1389_1_105_c.jpeg?width=800 2x\" media=\"(min-width: 1440px)\"><source srcset=\"https:\/\/media.essence.com\/vxcjywbwpa\/uploads\/2026\/04\/A6794F29-2C1C-4BB3-B501-DC0572DD1389_1_105_c.jpeg?width=800 1x, https:\/\/media.essence.com\/vxcjywbwpa\/uploads\/2026\/04\/A6794F29-2C1C-4BB3-B501-DC0572DD1389_1_105_c.jpeg?width=800 2x\" media=\"(min-width: 1280px)\"><source srcset=\"https:\/\/media.essence.com\/vxcjywbwpa\/uploads\/2026\/04\/A6794F29-2C1C-4BB3-B501-DC0572DD1389_1_105_c.jpeg?width=800 1x, https:\/\/media.essence.com\/vxcjywbwpa\/uploads\/2026\/04\/A6794F29-2C1C-4BB3-B501-DC0572DD1389_1_105_c.jpeg?width=800 2x\" media=\"(min-width: 1028px)\"><source srcset=\"https:\/\/media.essence.com\/vxcjywbwpa\/uploads\/2026\/04\/A6794F29-2C1C-4BB3-B501-DC0572DD1389_1_105_c.jpeg?width=800 1x, https:\/\/media.essence.com\/vxcjywbwpa\/uploads\/2026\/04\/A6794F29-2C1C-4BB3-B501-DC0572DD1389_1_105_c.jpeg?width=800 2x\" media=\"(min-width: 768px)\"><source srcset=\"https:\/\/media.essence.com\/vxcjywbwpa\/uploads\/2026\/04\/A6794F29-2C1C-4BB3-B501-DC0572DD1389_1_105_c.jpeg?width=400 1x, https:\/\/media.essence.com\/vxcjywbwpa\/uploads\/2026\/04\/A6794F29-2C1C-4BB3-B501-DC0572DD1389_1_105_c.jpeg?width=400 2x\" media=\"(min-width: 0px)\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/media.essence.com\/vxcjywbwpa\/uploads\/2026\/04\/A6794F29-2C1C-4BB3-B501-DC0572DD1389_1_105_c.jpeg\" alt=\"Black Heart Association Hits The Road With Heart Health Initiative, Stopping At SXSW 2026\" width=\"400\" height=\"532\" \/><\/picture><\/div>\n\n\n<p>For SXSW attendees <a href=\"https:\/\/www.instagram.com\/p\/DV89kMFjlAF\/\" target=\"_blank\" rel=\"noreferrer noopener\">visiting the Black Heart Association booth<\/a>, the currency isn\u2019t generic swag or pamphlets; it\u2019s a single drop of blood and the willingness to get on the scale. They\u2019re lined up, ready to see how a little prick can unearth a world of results, including blood pressure, glucose, lipid panel, lipoprotein\/genetic screening, and a kidney screening. Black Heart\u2019s program is designed to help you temperature check where you\u2019re at, so you can catch potential health issues early before they become bigger problems.<\/p>\n\n\n\n<p>Tara enthusiastically greets employees and invites them to step on the scale while she explains that they will receive complimentary results that provide a comprehensive evaluation, including bone mass, muscle fat analysis, visceral fat levels, and body mass in just a few short minutes. Frederick smiles as he guides people through the heart health segment, which includes a quick finger prick, after which they will receive their free results via email within a few days. He shares that he\u2019s been pleasantly surprised by not only the turnout but also the attendees&#8217; interest and engagement at their booth, given that SXSW is a predominantly white audience. In today\u2019s divisive climate, Black Heart Association\u2019s goal is to reflect inclusivity and unity through its services, as Tara notes, \u201cthere has never been more of a need to care for each other and ourselves.\u201d<\/p>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DV8iD2zjM03\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/DV8iD2zjM03\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; 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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/DV8iD2zjM03\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">A post shared by Black Heart Association (@blackheartassociation)<\/a><\/p><\/div><\/blockquote>\n<script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<p>With over 20,000 screenings, more than 50 cities served, and greater than 300 communities impacted, Black Heart Association is not only raising awareness but also uplifting communities with life-changing services that can change the course of a single life and create a new, healthy cycle of generational wellness in a family. Through their <a href=\"https:\/\/blackheartassociation.org\/guard-your-heart-tour\" target=\"_blank\" rel=\"noreferrer noopener\">Guard Your Heart Tour<\/a> (sponsored by Amgen), they will continue taking Cardi V across the country to connect, educate, and empower individuals with easily accessible services that help communities guard their hearts.<\/p>\n\n\n\n<p><em>This story was made possible through Create to Heal, Sundial Media &amp; Technology Group&#8217;s community-centered wellness initiative dedicated to supporting the healing, creativity, and well-being of women and their communities. Through immersive experiences, restorative spaces, and service-led programming, the platform brings together culture, care, and connection to create environments where women can pause, restore, and reclaim their power. From salon-based sanctuaries to storytelling and mentorship spaces, Create to Heal transforms trusted community settings into pathways for collective healing and empowerment.<\/em><\/p>\n\n\n<div class=\"article__tags\"><span class=\"article__tags-title\">TOPICS:&nbsp; <\/span> <a href=\"https:\/\/www.essence.com\/tags\/health-and-wellness\/\" rel=\"tag\">health and wellness<\/a><\/div>","protected":false},"template":"","article_category":[2502,1539],"article_author":[117633],"article_tags":[84001],"class_list":["post-1586945","article","type-article","status-publish","hentry","article_category-health-wellness","article_category-lifestyle","article_author-desiree-johnson","article_tags-health-and-wellness","entry"],"acf":[],"featured_image_urls":{"full":["https:\/\/media.essence.com\/vxcjywbwpa\/uploads\/2026\/04\/A4936C43-04E2-4476-8980-6D899327265D_1_105_c.jpeg",1024,768,false],"landscape_large":["https:\/\/media.essence.com\/vxcjywbwpa\/uploads\/2026\/04\/A4936C43-04E2-4476-8980-6D899327265D_1_105_c-1920x1080.jpeg",1920,1080,true],"portrait_large":["https:\/\/media.essence.com\/vxcjywbwpa\/uploads\/2026\/04\/A4936C43-04E2-4476-8980-6D899327265D_1_105_c-800x1200.jpeg",600,900,true],"square_large":["https:\/\/media.essence.com\/vxcjywbwpa\/uploads\/2026\/04\/A4936C43-04E2-4476-8980-6D899327265D_1_105_c.jpeg",1024,768,false],"4_3_large":["https:\/\/media.essence.com\/vxcjywbwpa\/uploads\/2026\/04\/A4936C43-04E2-4476-8980-6D899327265D_1_105_c-1200x900.jpeg",1200,900,true],"landscape":["https:\/\/media.essence.com\/vxcjywbwpa\/uploads\/2026\/04\/A4936C43-04E2-4476-8980-6D899327265D_1_105_c-1920x1080.jpeg",1280,720,true],"portrait":["https:\/\/media.essence.com\/vxcjywbwpa\/uploads\/2026\/04\/A4936C43-04E2-4476-8980-6D899327265D_1_105_c-800x1200.jpeg",600,900,true],"square":["https:\/\/media.essence.com\/vxcjywbwpa\/uploads\/2026\/04\/A4936C43-04E2-4476-8980-6D899327265D_1_105_c.jpeg",860,645,false],"4_3":["https:\/\/media.essence.com\/vxcjywbwpa\/uploads\/2026\/04\/A4936C43-04E2-4476-8980-6D899327265D_1_105_c-1200x900.jpeg",1200,900,true],"16x9_xs":["https:\/\/media.essence.com\/vxcjywbwpa\/uploads\/2026\/04\/A4936C43-04E2-4476-8980-6D899327265D_1_105_c.jpeg",1024,768,false],"thumbnail":["https:\/\/media.essence.com\/vxcjywbwpa\/uploads\/2026\/04\/A4936C43-04E2-4476-8980-6D899327265D_1_105_c.jpeg",150,113,false]},"article_excerpt_essence":"<p>The non-profit&#8217;s founders have taken their mission on the road to offer life-saving screenings and events to the community.<\/p>\n","category_list":"<a href=\"https:\/\/www.essence.com\/lifestyle\/health-wellness\/\" rel=\"tag\">Health &amp; Wellness<\/a> &middot; <a href=\"https:\/\/www.essence.com\/lifestyle\/\" rel=\"tag\">Lifestyle<\/a>","author_info":[],"apple_news_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v24.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Black Heart Association Takes Their Heart Health Initiative To SXSW 2026 | Essence<\/title>\n<meta name=\"description\" content=\"The non-profit&#039;s founders have taken their mission on the road to offer life-saving screenings and events to the community.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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